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Due Diligence: Research Before You Buy

The economic recession in the US is long gone; however, its impact on the business environment seems to be permanent. One of the main changes caused by the recession, and the focus of this post, is the importance attributed...

How to - Latest Articles

Where Does the Time Go? Top Time-Management Apps for the Busy SMB Owner

Small-business owners are busy people; there is no...

Starting Your Own Business: It’s All About Confidence

What makes certain people become entrepreneurs despite the...

Matching Resources with Strategy: A How-To Guide

When running your own business, it’s easy to...

How to Avoid an IRS Tax Audit

Tax season has come and gone, and I...

Shopper Solution: A New Approach to Retail Marketing

It is known to all that the retail...

Aha! Moment: How Creativity Really Works

Not so long ago in a post about...

The Principles of Guerrilla Marketing

Guerilla marketing is a low-cost and innovative method...

Telling the Story of Your Business, Part 1

A big part of an entrepreneur’s job is...

Following the Cookie Crumbs: Two Consumer-Tracking Approaches

Big data is becoming a hot (and some...

All About Freelancing

A recent survey conducted by Fox Business reveals...

Big Data Visualization Tools for SMBs

Big data is becoming a big business. As...

5 Simple HR Tips for Small Businesses

A common misconception in the corporate world is...