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Jugaad: A Simple and Flexible Approach to Innovation

India is considered the future of entrepreneurship due to its highly educated population, extreme diversity, intense connectivity, and growing demand for technology and products that meet the needs of its dynamic business environment. At the root of entrepreneurship lays...

Opinions - Latest Articles

Consumers: The Most Powerful Innovation Drivers

We often talk about here about innovation and...

Relationship Marketing: A B2B Marketing Method

Many argue that marketing is marketing, and there...

‘Grassroots’ Marketing

For most small businesses, the idea of having...

Things To Avoid When Starting A Business

Being your own boss is part of the...

Don’t expect success, build it

Here is an article that was originally posted...

Should You Consider Near-Sourcing?

China is a manufacturing powerhouse. In the last...

Here Is Why You Should Be on Google Plus

A lot has been said about Google’s social...

Women of the (Business) World - Take Over!

Are we witnessing a deep change in the...

Working from Home: Good or Bad?

A recent survey conducted by the Census Bureau...

The Future According to China

I recently read an article in The Atlantic...

Live What You Believe: The Key Behaviors of Entrepreneurs, Part 5

Note: this post is part five of a...

All You Need to Know About Loyalty Programs

I recently came across an article on Forbes.com...