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Social Forecasting: Utilizing the Wisdom of the Crowd

A lot has been said about crowdsourcing and its advantages. My colleagues and I have utilized this platform to spread the word about the wisdom of the crowd. We consider crowdsourcing to be the more than just a trend...

Trends - Latest Articles

What’s It Like to Be a SOHO?

A recent survey of PlanetSoho users revealed some...

Social Technologies: More than Just Marketing

We often write here about the potential of...

Introducing Generation C: How Will the Connected Generation Change the Business World?

I recently wrote here about multigenerational marketing and...

Are You Entrepreneurially Oriented?

Entrepreneurship research is becoming a significant stream in...

The mHealth Opportunity

I recently wrote here about Jugaad, a new...

The Principles of Guerrilla Marketing

Guerilla marketing is a low-cost and innovative method...

All About Freelancing

A recent survey conducted by Fox Business reveals...

Entrepreneurs: Jacks of All Trades

In 2002 Edward Lazear, an award-winning economist from...

Introduction to Conscious Capitalism

The 2008 economic recession and the Occupy Wall...

SMEs’ Internationalization Strategy: To Cooperate or Not to Cooperate?

When small- and medium-sized enterprises (SMEs) choose their...

Gartner’s Hype Cycle Trends - Part 2

In my previous post I talked about Gartner’s...

Gartner’s Hype Cycle Methodology - Part 1

Gartner, one of the world’s leading research firms,...