Whether you love it or hate it, social media is taking over the way people promote their small business. A growing majority of people use a form of social media every single day. Facebook, as just one example, claims to have over 800 million active users. Facebook is not the only internet giant, as MySpace, Reddit and Twitter are big competitors, Facebook is still by far the most popular one. Never before has the world been so widely and conveniently interconnected
We all know that Facebook is popular, but how can we use that popularity to help market our business online?
Create a business page
This one is a pretty basic step, but we still have to do it. Make sure that you open a fan page and not a private profile as a business page you may be tempted to create a private profile for your business, but do not do this. This is against Facebook policy and it moves your company a little too close to your own personal life. Profiles are for pure social interaction whereas pages are for building business relations. It can actually seem invasive for your business to show up in people’s Facebook chat. So make a business profile and take advantage of the unique opportunities this provides.
Facebook is free to sign-up and you can create effective promotion on the site without spending a dime. Facebook does support ads and you may be tempted to buy these. However it is best to know exactly how to market these ads, if even at all. You can actually use your Facebook page to test your demographics and see what sort of content appeals to users. If you decide to buy Facebook ads, make sure to buy content similar to what is popular on your business page. You should ask yourself a simple math question: let us say that, for example, to get one fan you pay 5 cents. Is getting that person to come to your fan page worth the cost? If the answer is yes, go ahead and make the ad. Otherwise you should focus your marketing elsewhere.
Interact with your fans.
Facebook is a social media site, so it makes sense that you would want to be social while using it. When people comment on or like your posts, make responses or thank them for their support. People appreciate these small personal touches. Being able to interact directly with clients is one of the many advantages of running a small business. Facebook makes it easier than ever to talk openly with customers. Try to post questions and commentable pictures relevant to your business to increase fan engagement.
Connect with other fan pages similar to yours
It is always good to make connections and help each other. Mutual aid is incredibly common in the internet world. It’s an “I’ll scratch your back if you scratch mine” mentality. Try to find fan pages that are bigger than yours, but not so big that they will not respond to you. Offer to give them links from your fan page and recommend their business to your own fans. Make sure this evens out by them doing the same for you in return. Using this system you can often get more fans and effectively spread your brand.
There are plenty of little things you can do as well. For example, “check in” on Facebook whenever you enter your business. Encourage employees to do the same whenever they come to work. The more visibility you have, the better. In the end, having a Facebook page for your business has become essential for getting free leads. As Facebook becomes more popular, so does the need to use its marketing potential. Make a Facebook page for your business and don’t get left behind, because at the end of the day a good facebook fan page can really help your business.